CASE STUDY ITC E CHOUPAL

The centre can also be use to draw people closer to each other, reducing any level of animosity and hatred and encourage them to work together for the benefit of the entire farming community as a whole and toghther. Roshni Neggehalli, Deepa Shankaran. How do we know it is effective? The information given by the farmers could be studied and analyzed by experts and this would help both the parties in that the revenues for the company would grow and farmers would benefit with the experts suggesting even customized solution to their farming issues. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle.

The resources and choice of the farmers have been widened and they have been exposed to banking and other facilities through the e- choupal network. ITC had to overcome all these challenges and it did so by setting up solar batteries at various locations to recharge the batteries. They could pursue the state governments with this idea. Its International Business Division was created in for trading in agricultural commodities. The information given by the farmers could be studied and analyzed by experts and this would help both the parties in that the revenues for the company would grow and farmers would benefit with the experts suggesting even customized solution to their farming issues. It can instill the necessary spirit of education among the young minds and inspire them to pursue education for the benefit of their life.

(DOC) E-CHOUPAL PROJECT BY ITC – Motivation, Principles and Barriers | Manhar Singh –

Help Center Find new research papers in: Further, the platform can also be used to charge rich farmers for the information that they have received. Indian Institute of Managemet, Ahmedabad. Skip to main content. Farmers using e-Choupal on an average receive 2.

The channel was also perceived to be use as a route for directing services in the form of FMCG, banking, insurance for farmers and creating a sort of an information pool among the farmers which would ultimately be able to integrate rural areas into large corporate markets, chuopal would go a long way in improving the earnings, and as well stuxy the quantity and quality of consumption in the rural areas. Privacy Policy Designed by Smitinfotech.

What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC. The realization among the officials was that once a proper use of the tools are developed by farmers, farmers will ultimately arrive at an amicable and desirable solution, which was selling it to the ITC procurement centre located within a radius of km with the help of sanchalak who would help them find the best price available at different sources.

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They also handle the physical transportation of the goods and earn a commission on it. The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals.

As part of this revolutionary initiative, it took the concept of choupal one step further, which traditionally meant meeting of farmers in an open space to discuss ideas and knowledge, and, instead, installed computer with internet connectivity through satellite technology and solar power in such meeting points in every irc in Madhya Pradesh, a central state in India, and connected every village in this way which famously came to be known as e- choupal centers.

The Sanchalak was very important figure in the entire process.

case study itc e choupal

Kiler Questions Who could create more value with our customer base than we can? The centre can also be use to draw people closer to each other, reducing any level of animosity and hatred and encourage chouupal to work together for the benefit of the entire farming community as a whole and toghther.

How do we know when we achieve our goals?

case study itc e choupal

He was appointed to serve as a link between e-choupal centers and the other surrounding villages in the vicinity of w main village in which the e- choupal centre was based. As a result, number of states made a provision of setting up of such business models and also actively encouraged such practices among the large industrial organization. The user would pay for the information by experts and would make ITC more responsible, accountable and professional since the information is being bought.

There were a number of other challenges in the form lack of a proper system of infrastructure in place for establishing network of e-choupal among the villages. Click here to sign up.

Such a system was highly successful in gradually developing the process which was highly catered to the needs and wants of the farmers. The data base could be sold by the ITC for money increasing their revenue to research institutions studying the agricultural sectors. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement.

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The e-choupal model has come a long way and can be potentially used by ITC in creating an exchange base with in the model. Chohpal can be used a channel to increase the level of depressed rate of literacy in the rural areas.

Case Studies – ITC eChoupal

This value chain created can serve as tool for the ITC and other players to penetrate and affect the rural market more effectively. Log In Sign Up. They could pursue the state governments with this idea. The aim was to essentially create a more direct, a more influencing impact upon the production capacities and capabilities of the farmers in the long run which would help farmers as well the company in the long run.

Case Studies

National Printing press, Bengaluru. There were suspicions by some farmers as to the intent of ITC but with time the farmers appreciated the investment company made in the form of installing technology and ultimately understood the benefits that technology presented their lives with as they could get live quotes at various markets for their produce.

In their effort to provide state of the art farming technique, the general manager at ICT started to build ICT kiosks connecting villages which brought in marked and noticeable improvements in the standard of living of the farmers.

The Sanchalak was subjected to take an oath that he would uphold the high standards and will not indulge in wrongful activities and would maintain the ethics, moral responsibility, image that ITC has created through the website. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output.

ITC also uses e-Choupal as a medium to advertise consumer products. The web site was created to be a tool to assist the farmers and used by the farmers in their efforts to understand and decide and deliberate the best mechanism to pursue, which for them whom to sell the produce to.