E CHOUPAL CASE STUDY SOLUTION

How do we know when we achieve our goals? The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals. The e-Choupals are operated by a sanchalak operator , who also doubles up as an ITC salesman. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement.

The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques. They also handle the physical transportation of the goods and earn a commission on it. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote.

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The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman. They also handle the physical transportation of the goods and earn a commission on it.

Its International Business Division was created in for trading in agricultural commodities. Why is it Innovative. Copyright The DeSai Group.

Case Studies – ITC eChoupal

How do we know when we achieve our goals? How do we know it is effective? Privacy Policy Designed by Smitinfotech. The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist Ztudy in setting up new e-choupals. Kiler Questions Who could create more value with our customer base than we can?

(PDF) The ITC e-Choupal Initiative Case Analysis by Group 7 | Raghav Singla –

If the farmer finds the quote attractive, he can take the produce to an ITC collection stuxy and receive payment within two hours. This can be exchanged for other ITC products. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques.

e choupal case study solution

ITC also uses e-Choupal as a medium to advertise consumer products. ITC gains as intermediaries are removed, and transportation costs decrease.

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Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. Farmers using e-Choupal on an average receive 2. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement.

e choupal case study solution

By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC.

Case Studies

It was also designed to play the role of a social gathering sokution, for the exchange of information as well as a place for e-commerce transactions. A farmer choupak visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle.