Are you thinking of publishing an article you wrote? Have you ever thought about what you should do to publish an article? Have you considered the possibility of publishing articles to boost traffic on your websites, and increase the public's awareness of the person you are and what you do? Do you find the process too overwhelming for you? Don't worry. It was a bit daunting for me at first too. This is why I decided to draw on my experience and lessons learned and write an article that explains, in just four steps, how to write an article that accomplishes what you're hoping publication of your article to achieve for you. In this article I will use the term "marketing article" to refer to an article that is writtennot only to entertain or educate and entertain, but to entice readers to take a specific step (in the case of marketing and directing them to your website where they can find out more about something or purchase the product you sell). The four steps described in this article can be applied to any kind of article you write, this one is specifically designed for writing marketing-related articles. These four steps can help you, the writer write articles that efficiently support your branding and marketing efforts. This isn't a comprehensive study of the subject - numerous of them already exist however, this article provides some of the most relevant details that can assist you in planning your article, deciding on the format of your article and writing the article and preparing your article to publish online. Step 1. Plan Your Article. Planning is among the most crucial aspects of writing articles. It's not about figuring out what it is you'd like to say but knowing the kind of content your readers want to prepare. One of the most frequent errors in writing articles is that the writer tends to be too focused on the things he would like to say and the argument the writer is trying to convey but is not focusing enough on ensuring that people actually want to take the time to read the article. Articles that are part of a marketing program to increase the author's, or the author's company/organization's, brand recognition must be written so that they will be read. In the absence of this, the marketing plan is likely to fail. The piece of content that was created to serve a purpose, but is not read, won't achieve the purpose for which it was written. Here are a few of the steps to be considered when planning the article(s): A. Find Your Audience A piece of writing with a particular audience in mind, addressing the specific questions they have and providing the readers detailed information that will be beneficial to them, is more likely to be successful. Answer these questions when you're determining who you want to reach: - Who would you like to learn more about the story? What's their relationship to the subject? What do they think about the subject? - What is the reason they are interested in this topic? What are the main concerns they have regarding the subject? What should they be aware of and what is the reason? What do you hope for to see them do after the reading of your article? It is important to study the people you want to reach so that you are able to better understand them. This is easy. There are forums online which cover a variety of subjects that can be read. There are online social media websites that permit users to read others' conversations on specific topics. Blogs could be prepared on certain topics. There are topical or industry-specific publications that are available to read online or in printed format. There are websites that provide question and answer websites where you can browse the types of questions that people are asking about your subject. These sites will aid you in researching your target public. For more detail please visit>>> https://decorationgideas.club/ https://www.bestpoloralphlauren.org/ https://www.smokingastronauts.com/ https://www.tylerking.me/ https://imagesbytylerking.com/ https://avoicefromprison.com/ B. Find out What Your Audience Would Like After you've researched your target audience, you have to figure out what they would like to learn about. The most efficient way to gather the information you're seeking is to ask questions via email, social media blogs, focus groups, blogs or focus groups. People are generally willing to answer questions, especially if they are confident that they will gain something out of the process (in this instance the form of an article they'd like to go through). There are many other methods to find out what your target readers want, such as blog or social media posts from your target audience, search engine key words related to your subject, and the search engines "frequently asked question" queries regarding your subject. You can also think of topics in your head using what is already known about your target audience. C. Define the topics of your article When you have an idea of subjects that are likely to appeal to the audience you intend to write about You must begin with defining the topics you plan be writing about. What are the most important aspects you intend to highlight on each subject? Do you already have the data you require to write your article If not then where do you have to look for the data? What is the time frame to gather the data? Do you have anyone to speak to? Do you have a plan of when you'll be able to meet with them? Do you have a deadline for writing the article? Do you have any other requirements that need to be completed before the article is written? If yes, when will they be finished? These are the kinds of questions you should ask yourself before putting together a strategy for publishing your article. But all the research and planning in the world won't help you if you don't have a clear idea in your mind of what your intended readers should do after they've read your piece. Do you have a specific action you would like them to take? If yes, what is it? Does your piece of content inspire the reader to take action? This is an essential part of the planning process which is often left unnoticed. It is essential to establish your criteria for success prior to taking on the task of writing your article and you must have an objective way of determining whether you have achieved the results you hoped for. There are a few things you should keep in mind when reading marketing articles. The first and most important thing to remember is that the purpose of a marketing piece is not designed to endorse the article's writer. Marketing articles are designed to increase brand recognition and to induce to take a step that leads readers to your products and services , in other words creating sales. The second step is to select the kind of article you want to write. Features Articles are similar to news articles , and they are written with an objective viewpoint. Editorial articles, which are more marketing content are, highlight a point, offer information that can be educational for readers, or even take an opinion on the particular subject. When an Editorial Article is published, the writer is believed to be an most knowledgeable on the topic. Step 2. Choose the style of your Article. The style you employ in your writing sets the foundation for how you're going to communicate your message to your readers. The different styles discussed here will help you convey your message in different ways , and must be carefully selected. If you are a writer with multiple articles or a set of articles in the pipeline, search for ways to employ different styles for each piece to ensure that your style of writing doesn't become boring and monotonous to the intended audience. If you're writing an article that is a Feature article, it will be like what you see in the newspaper or in news magazines and on websites for news. In Feature Articles, content is written to be truthful and the writer gives the appearance of being impartial. There are a variety of styles for feature articles. 1. "News" Articles. The style is not going deep into the subject. 2. "Human Interest" Articles. This type of article is designed to provoke an emotional response in the reader by telling a story about the actual person or event. 3. "Interviews" Articles. This type of article is designed to let the reader feel the experience of the person who is being interviewed. 4. "Analytical" Articles. These are factual articles (like an deep analysis or case study) tend to be longer than the majority of articles. If you're creating an Editorial Article that is the type of article most marketing pieces are, there is no requirement to be impartial because your role as an writer is the authority in the field and the information you convey can be based upon your personal knowledge, research or understanding. There are a variety of styles for Editorial articles. 1. "Personal Perspective" Articles. This type of article relates to the author's personal experiences or provides directions on how to accomplish something or shares the author's experiences by doing something. 2. "Lists" Articles. Lists articles offer a list of items, such as Number of Lessons Learned, the Number of Issues, the number of steps, the number of benefits and Predictions, the number of resources available to help and so on. 3. "These Mistakes" Articles. The titles of these articles are designed as an inquiry (Are your making these errors?") to draw readers in to seek solutions to prevent making the same mistakes, and also what to do if someone has made mistakes. 4. "Introduction To The Topic" Articles. These articles are geared towards beginners or readers who are new to the subject, and offer an outline of the subject. 5. "Secrets Of The Topic" Articles. These articles entice the reader by revealing something that isn't widely discussed about a particular topic. 6. "Reviews" Articles. A review should describe your experience with either the service or product, the things you enjoyed or disliked about the service or product and whether or not you would recommend the product or service to anyone else. 7. "Question and Answer" Articles. They could provide answers to one specific question (the subject of the article is listed as the subject) or provide answers to a variety of questions related to a similar topic. 8. "Makeover" Articles. These articles are similar to "Case Studies" and are usually about improvements you made or an improvement that you noticed. 9. "Strong Personal Opinion" Articles. These articles spark controversy to draw readers in who are both in agreement with them and those who don't. they are about expressing personal opinion, and sparking debate and arousing responses by stirring up the pot as well as creating "buzz." 10. "Myth-Busting" Articles. This kind of article is an expose on a specific topic. It provides reasons why something readers believe to be factual. The most important thing to keep in mind regarding the two types of articles Feature Articles and Editorial Articles is that the information you present must be reliable and accurate otherwise you could lose the intended audience for your future article. Don't make up facts and don't merely repeat facts from others who you didn't thoroughly study yourself. It is essential to give enough details so that readers will be able to take the actions you wanted them to take when writing the article. Articles must answer questions that are in the mind of readers - often questions that readers didn't even know they were asking. A lack of information is as harmful as having excessive information. Both could cause you to turn off your audience or prevent your audience from taking the action you want them to take. Choose the style that allows you to get your message through effectively. Not the one you're most comfortable in or have been using the most. Rememberthat an article is written to be read by the audience not for the writer. Step 3. Write your article. Once you've got your target audience in mind and your subject researched and the style you've chosen now is the time to begin writing. The most successful articles are usually clear, well-written and direct to readers, and have an appealing title that grabs the attention of readers, includes an engaging opening paragraph, provides useful information, displays the authority of the writer, remains on topic and doesn't contain any unnecessary information. Most of the time, well-written articles provide information in a simple manner, instruct the reader how to accomplish things, provide practical tips and step-by-step instructions, give authority and a recap of previous articles on the same topic. But, if the reader thinks you don't know the subject matter or if the text is full of errors and poor grammar, when you write in poor English or if the article seems unfocused or unstructured, you'll have written a poorly-written article. There are many sources that say an article should be at least 500 words long. Some say that an article should comprise between 400 and 800 words or between 700 and 550 words. But some subjects simply can't be addressed in this little as a few sentences. If this is the case, you should ask yourself whether it is better to write a lengthy article or split the subject into several articles, each one focusing on a particular sub-topic. The choice should be based on two aspects that are: can the reader be expected to read an article that is long and does the site that the article will be published allow longer articles. Similar to how you need to study your audience and subject, you must study the submission guidelines the website where your article will be published. Outlines are essential when organizing your thoughts on the article. They help you stay focussed on your topic and help you organize your essay based on the manner in which it will be published. When you are creating an outline, these tips are helpful to include: 1. Topic. The subject should be specific and specific. 2. Target Audience. Who is your reader? What do they want, and more importantly, what do you hope they will accomplish as a result of your piece? 3. Research (or use your own sources). Be sure to have all the data you require to write your piece prior to writing. 4. Keywords. If you're publishing your article on the internet Keywords or keyphrases have be included throughout the text to enhance the search engine Optimization (SEO). 5. Deadline for Completion. Make a deadline, and then complete the task by the deadline. 6. Article Style. Choose the style of article before beginning your outline and writing. The style determines how the information is presented. 7. Title. The title is what will make someone desire to read your piece. It must be engaging and create the perfect first impression. It must create the reader's desire to continue reading the article. 8. The Opening Paragraph. In the event that your opening sentence isn't engaging and captivating readers will not go on to read the remainder of the article. The opening paragraph should be engaging and make readers wonder what might be the next part of the article. 9. Body Text. It is the text, and it should be well written, provide useful information , and be written in a manner that is engaging to the reader (engaging and educational, engaging and authoritative). The content must flow in a way that the reader is able to process the information and then take the desired decision. 10. Conclusion. Conclusions are the final words you use to conclude your article. This is the time to make sure that the reader comprehends the purpose of the article (summary) and is aware of what they must do with the information you have provided (next actions). 11. Bio. It is also called"the "Resource Box" and is basically an advertisement in which you promote your business and offer readers the next step after having read the article. Always include the website address clearly stated in the bio section. Step 4. Prepare Your Article to be published. If you wish for your article to be ranked highly on Search Engine pages for results You must ensure that you include at least two keywords or key phrases in every article. Certain websites allow the use of the Title Tag, which can be distinct from the title of the article and is included in the page's code. It should also be a convincing description of the article. Some websites allow the Excerpt Field that can be filled in and they show up in results of searches. Tag Clouds Tag Cloud is a field in which you can add keywords or key phrases that are pertinent to the content of your post. Tags for ALT are added to images in your article and must be a precise description of the image. Anchor Text is a term used to describe words that link to a different web page and must be included within the Article Body as well as the bio. Once your article is complete (and edited , if needed) and you're ready to publish. If you're uploading content yourself or using a service that uploads your article to the most popular websites You must ensure that you have all the elements of your article that will draw readers. Article sites may restrict your title to a specific number of characters or words. Some require a two-to three-sentence summary of the article. The majority of websites allow you to enter your own keywords or key phrases however, others will create the keywords for you to. If you plan to upload your own content be sure to know the character and word limits prior to writing your article or perform lots of editing in the last minute to ensure it is suitable. If you plan to work with a professional, those you'll be working with will be aware of this and will be able to guide your through editing prior to you begin publishing.